Choosing the right vendor

January 1, 1970  |  News

By Stacy Stern, CSEP Choosing the right vendor can be a challenge, especially if you’re new to the event business. Following are some tips for making an informed decision. Know the vendor’s inventory. Does the company own its own equipment and have its own warehouse? Consider the vendor&…
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Forming better working relationships

January 1, 1970  |  News

By Stacy Stern, CSEP Communicating openly with your event partners makes the whole process go a lot more smoothly. Here are some ideas for better working relationships. Create a contact form with details of everyone working on a particular event or project. Give specific, detailed instructions. Incl…
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Providing custom printed covers

January 1, 1970  |  News

By Julie Young The more knowledge rental companies have about the different types of printing that can be done, the better off they are in the long run when it comes to offering their customers custom printed covers. Be prepared for any questions that might arise along the way. Contact tent manufact…
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Book offers advice on successful business

January 1, 1970  |  News

Author David Caruso is offering copies of his latest book, Cheese Pizza, on his Web site. Caruso wrote the book as a way to help other business owners gain clarity of vision and enjoy the power of the moment, in order to help their businesses become more successful. “I have been an active busi…
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E-newsletter success: Seven secrets

January 1, 1970  |  News

By David Caruso 1. Create a compelling subject line for your e-mail message to encourage subscribers to open and read your newsletter 2. Write for a specific target audience 3. Write good content that provides solutions to your niche audience (i.e. 80% content, 20% sales pitch) 4. Write in a persona…
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Web design

January 1, 1970  |  News

A well-designed Web site is important, but will not be the key factor in determining your sales success. It’s not uncommon for a business owner to turn to a design-oriented person to help create a Web site for his or her company. That may, however, be a mistake. “You must recognize a Web…
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Online terms of use

January 1, 1970  |  News

By David Caruso Affiliate program: A marketing strategy that encourages Web sites to refer customers to each other using referral fees or commission. Auto responder: A program or script that automatically sends a response when someone sends a message to its address. Commonly used for subscribe or un…
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Types of tent failure

January 1, 1970  |  News

By Ken Keberle There are four ways that a tent can catastrophically fail: knocking down, rolling over, uplift or shear failure. Each of these situations assumes that significant forces from storms or wind are affecting the tent’s anchoring. If the wind gets under the tent, it can cause one sid…
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Understanding force terms

January 1, 1970  |  News

By Ken Keberle Static load: The basic load of the building, components, hanging components and snow load. A static load is one that accumulates and then stays put. Dynamic load: A force exerted by a moving body on a resisting member, usually in a relatively short time interval. Dynamic loads include…
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Characteristics of a great crew chief

January 1, 1970  |  News

By Holly O’Dell Want to know if you have a high-quality crew chief on hand or in the making? Here are some defining attributes. Leadership. Able to make decisions in the field related to the customer, crew and other vendors. Communication skills. Clear with instructions and speaks directly to …
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