E-newsletter success: Seven secrets

By David Caruso

1. Create a compelling subject line for your e-mail message to encourage subscribers to open and read your newsletter

2. Write for a specific target audience

3. Write good content that provides solutions to your niche audience (i.e. 80% content, 20% sales pitch)

4. Write in a personal manner and conversational tone

5. Write consistently and keep up with a regular schedule

6. Invite readers to provide feedback, questions and topic suggestions

7. Track and measure the results of each e-newsletter campaign

David Caruso is the owner of Alert Rental Centre in Sydney, Australia. He also runs an online marketing and advertising consultancy and has authored two books, Business Online Strategies and Cheese Pizza. He can be reached at dcaruso@alerthire.com.au.