December 1, 2020
Tips for selling products and services during COVID-19. by Madeleine MacRae Determining the best way to sell and, even more so, how to effectively and appropriately market your products and services at a time of such widespread uncertainty and deep market disruption can be a daunting task. As a leader during this unprecedented time, you …
Guidelines and trends to follow for events and meetingsin a post-pandemic world. by Kevin Dana Over the past few months event professionals have pivoted quickly to support the new landscape of our industry. From virtual trade shows to micro-weddings, we’ve seen a major shift in how we approach meetings and events as a result of …
How to keep tents, buildings, warehouses and other structures warm and dry during the COVID-19 pandemic. by Daryl Benz Heating tents and other temporary structures is always a challenge whenever the weather gets colder. But factor in the pressures of combatting COVID-19 and you have a potentially complex situation on your hands. The Centers for …
October 1, 2020
How to increase the quality and quantity of your company’s website traffic. By Carmen Bodziak Search engine optimization, or SEO, is one of the best—and most overlooked—marketing strategies for tent and event rental professionals. Industry experts love SEO because of its high return on investment (ROI) and ability to consistently and quickly bring in more …
To reduce the spread of COVID-19, the Centers for Disease Control and Prevention (CDC) recommends that people wear masks in public settings, especially when social distancing measures are difficult to maintain. While a mask might not protect the wearer, it may keep the wearer from spreading the virus to others. In response to the ongoing …
August 1, 2020
Expert advice for eliminating a deadly virus while keeping employees and end users safe. by Pamela Mills-Senn Prior to the COVID-19 pandemic, manufacturers of textile-based products like event tents, gym mats and pads, soft seating and bounce houses faced the usual questions from their customers about how to clean and disinfect these items. But there …
Follow these practices for positive cash flow. by Mark E. Battersby Cash flow is the lifeblood of every business. In fact, according to a recent U.S. Bank study, poor cash flow management causes 82 percent of U.S. business failures. Although seemingly counterintuitive, many experts advise putting cash flow management before profits. While profits are how …
June 1, 2020
COVID-19 is unprecedented, but the event industry has faced—and overcome—other crises with resilience and persistence. September 11. Hurricane Katrina. The Great Recession. The Deepwater Horizon oil spill. COVID-19. As a hospitality industry veteran based in New Orleans, Jeff O’Hara has become an “accidental expert” in leading businesses through times of catastrophe. The president of destination …
April 1, 2020
Where does all the money go? Let’s examine two job costing methods. by Alexandre Renaud and Barbara Scull In part 1 of this two-part series on job costing, we reviewed accounting basics for tent rental companies, including a basic profit formula, fixed and variable costs, gross profit, contribution margin and break-even point. Understanding these concepts …
Richard Seaman’s book offers a model for multigenerational success. by Rebecca Post An urgency runs through the pages of Richard Seaman’s book A Vibrant Vision: The Entrepreneurship of Multigenerational Family Business. That urgency stems from Seaman’s understanding that few family businesses survive beyond a third generation. Seaman, the chairman and former CEO of Wooster, Ohio-based …
