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Why millennials don’t want to work for your business, and how to change their minds

December 1, 2017

The year was 2000. The start-up had outgrown the garage, relocating to a nondescript building in an office park. Outside that building, on an asphalt parking lot, employees played roller hockey. The games were full contact. Employees wore pads and would come back inside drenched in sweat and sometimes bloodied and bruised. Inside the building, …

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Put your digital marketing foundation to work

Within this five-part marketing series, we’ve discussed why a digital marketing strategy is essential and explored online search behaviors for tent rental. We’ve covered how to be found in Google, how to reach your ideal customer and how to create and distribute valuable content to customers. All of these concepts make up the building blocks …

Paid weather apps offer service and accuracy

Accurate forecasts and more, at your fingertips Paid weather apps offer services and accuracy above and beyond free apps. The best things in life are free, or so the saying goes. But when it comes to weather forecasting apps, that sentiment is not necessarily the case. Jim Foerster is director of meteorology services for DTN, …

TRD considers code revisions

October 1, 2017

IFAI’s Tent Rental Division (TRD) Steering Committee, Code Committee and ASTM Committee are developing code revision proposals that will be submitted to the International Code Council (ICC) for consideration during the code cycle for the 2021 edition of the I-Codes. TRD committee members are also participating in meetings of the Special Event Work Group sponsored …

OSHA launches injury-tracking system

Deadline for submitting injury and illness data is Dec. 1. The Occupational Safety and Health Administration (OSHA) launched its web-based Injury Tracking Application (ITA) on Aug. 1 and extended the deadline for submitting 2016 injury and illness data to Dec. 1, 2017. The reporting requirements are part of a final rule issued in October 2016 …

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Use targeted data to discover your ideal customers

Make your advertising dollars work harder by using targeted data to find the ideal customer. You’ve just spent $500 with your neighborhood mechanic, making another repair on your aging vehicle. You may not be ready to take the plunge and trade it in for a new car just yet, but a person can dream, right? …

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Attract and hire exceptional workers

In today’s improving job market, the very best job candidates—the ones who satisfy your strictest requirements—can afford to be picky when it comes to applying for a job. That’s why you need to be at your best when it comes to recruiting and screening candidates. There are a number of techniques that can help establish …

Content creation and sharing

August 1, 2017

Build trust by educating current and potential customers. As a tent and event professional, you are responsible for knowing the ins and outs of tent rental and installation, and your customers rely on your expertise and guidance in helping them make the best decisions for their event. But today’s consumers are looking to become educated …

PPE and bad excuses

There are a lot of reasons why workers fail to wear PPE—but none of them are good. Why do tent installers fail to use personal protective equipment (PPE) on job sites? That’s a great question—one without good answers. We frequently see workers on tent sites that are near to and working with loud equipment; moving …

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Basics of job costing

Unlock your company’s growth potential by knowing the basics of job costing. The growth of the tent and event industry is truly inspiring. I’m in awe at some of the projects that get bigger and flashier as time has gone by. Not only is this a good thing—it’s a GREAT thing, as long as we …