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Facebook’s changing algorithm and your business

June 1, 2018

How Facebook’s algorithm changes can affect tent and event renters’ social media marketing strategies—and what to do about it. The power of Facebook® is undeniable—and while its data privacy issues dominate the news at the moment, the algorithm update that launched earlier this year is still a hot topic for social media marketers and page …

ICC moves code revision proposals forward

Proposals relating to wind and anchoring requirements were disapproved in the ICC’s Committee Action Hearing, but could return via public comments. One of two code revisions proposed by IFAI’s Tent Rental Division (TRD) was approved by the Fire Code Committee of the International Code Council (ICC) in April. Through debate and voting at its Committee …

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Have fun and fix hazards during Safe + Sound week

Bring Safe + Sound Week, Aug. 13–19, to your company with fun competition. A systematic approach to finding and fixing hazards is a proactive, ongoing process of identifying and controlling sources of potential injuries or illnesses. This means establishing procedures to collect and review information about known or potential hazards in the workplace, investigating the …

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Does your safety incentive program comply with OSHA rules?

April 1, 2018

Safety incentive programs should not discourage employees from reporting injuries. The U.S. Bureau of Labor Statistics recorded that 2.9 million workplace injuries occurred in 2016, more than half of which resulted in time away from the job. The cost to business? According to the Centers for Disease Control and Prevention (CDC), workplace injuries and subsequent …

Saavy cash management can boost your bottom line

Learn the basics of savvy cash management to boost your bottom line. Cash flow—the amount of money flowing into and out of your shop—is an easy concept to understand, yet not always well managed. Not every owner is aware of the impact skillful cash management has on net income, probably because the importance of managing …

TRD submits to code revision proposals to the ICC

Proposed changes to codes governing tent installations will be taken up at the April ICC Committee Action Hearing. IFAI’s Tent Rental Division (TRD) submitted two proposals for changes in codes that relate to tent installation as part of the Group A I-Code Development Cycle for the 2021 Model Code. Code proposals were due to the …

Why millennials don’t want to work for your business, and how to change their minds

December 1, 2017

The year was 2000. The start-up had outgrown the garage, relocating to a nondescript building in an office park. Outside that building, on an asphalt parking lot, employees played roller hockey. The games were full contact. Employees wore pads and would come back inside drenched in sweat and sometimes bloodied and bruised. Inside the building, …

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Put your digital marketing foundation to work

Within this five-part marketing series, we’ve discussed why a digital marketing strategy is essential and explored online search behaviors for tent rental. We’ve covered how to be found in Google, how to reach your ideal customer and how to create and distribute valuable content to customers. All of these concepts make up the building blocks …

Paid weather apps offer service and accuracy

Accurate forecasts and more, at your fingertips Paid weather apps offer services and accuracy above and beyond free apps. The best things in life are free, or so the saying goes. But when it comes to weather forecasting apps, that sentiment is not necessarily the case. Jim Foerster is director of meteorology services for DTN, …

TRD considers code revisions

October 1, 2017

IFAI’s Tent Rental Division (TRD) Steering Committee, Code Committee and ASTM Committee are developing code revision proposals that will be submitted to the International Code Council (ICC) for consideration during the code cycle for the 2021 edition of the I-Codes. TRD committee members are also participating in meetings of the Special Event Work Group sponsored …