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Content creation and sharing

August 1, 2017

Build trust by educating current and potential customers. As a tent and event professional, you are responsible for knowing the ins and outs of tent rental and installation, and your customers rely on your expertise and guidance in helping them make the best decisions for their event. But today’s consumers are looking to become educated …

PPE and bad excuses

There are a lot of reasons why workers fail to wear PPE—but none of them are good. Why do tent installers fail to use personal protective equipment (PPE) on job sites? That’s a great question—one without good answers. We frequently see workers on tent sites that are near to and working with loud equipment; moving …

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Basics of job costing

Unlock your company’s growth potential by knowing the basics of job costing. The growth of the tent and event industry is truly inspiring. I’m in awe at some of the projects that get bigger and flashier as time has gone by. Not only is this a good thing—it’s a GREAT thing, as long as we …

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Unit loading of tent equipment saves time

June 1, 2017

You could make the case that, from an operational perspective, the tent rental business is really a materials handling business. Consider this: A typical tent and party rental company operates a warehouse of 15,000 to 25,000 square feet with five to 10 trucks and 12 to 40 employees. Of those employees, about five to 10 …

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Don’t skip background checks before hiring

These days every new employee brings a possible threat to your business. The threats include theft, sexual harassment, physical violence, identity theft, fraud and drug use. The potential for ruinous legal actions is clearly higher today than ever before. That’s why a background check before you hire an applicant could save your business. However, it’s …

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Reach customers by becoming a reliable search engine result

It’s Friday night, and your family wants pizza. Your daughter likes thick crust, your son wants a vegetable-only option and you want delivery. How do you decide? Most likely, you’ll turn to the Internet. In the millisecond after you search “pizza delivery in my town,” Google returns the relevant results, with the most appropriate on …

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Good people, bad choices

April 1, 2017

Even the most well-intentioned employees are vulnerable to slipping into unethical choices when their lives lack balance. Ask an average person, “Would you voluntarily do something that is unethical or illegal?” Generally, he or she will reply something like, “Heavens, no!” People naturally prefer to do the right thing. However, when faced with enough pressure, …

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The three point-of-contact climb

Falls from ladders account for approximately 20,000 injuries and 300 deaths each year in the United States, according to the Occupational Safety and Health Administration (OSHA). The American Ladder Institute (ALI) advises that when climbing a ladder, maintaining three points of contact minimizes the chances of slipping and falling. At all times during ascent, descent …

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TRD revises handbook

New edition of procedural handbook includes first major updates in more than a decade. A new edition of the IFAI Procedural Handbook for the Safe Installation and Maintenance of Tents and Fabric Structures includes major revisions to reflect industry trends and a reorganization that makes the handbook a user-friendly training tool. This is the first …

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What’s your strategy?

Why every business needs a digital strategy to reach today’s consumer. Ah, remember the good old days? A time when a handshake sealed a business deal, a company built its reputation on spoken word and all that was required for a business to be found by new customers was a phone number in the yellow …