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Euphoria Event Solutions acquired by Choura Events

April 6th, 2026

Photo courtesy of Choura Events. Euphoria Event Solutions, Windsor, Conn., has been acquired by Choura Events, Torrance, Calif. The transaction was completed in January 2026. Euphoria Event Solutions was founded in 2006 by Stephen McKay, who now serves as east coast general manager of Euphoria Event Solutions, a Choura Events-owned company. “While ownership has changed, we want to reassure […]

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24/7 Events acquires AV Party Rentals

April 6th, 2026

Photo courtesy of 24/7 Events. 24/7 Events, Valencia, Calif., has acquired AV Party Rentals, Newhall, Calif. The transition brings together two long-time, family-owned businesses that have served event rental customers in Southern California’s Santa Clarita community for more than 50 years. AV Party Rentals was founded in 1968 as All Valley Rental Center. The business was purchased by Pat […]

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Party Reflections expands in North Carolina with latest acquisition

April 6th, 2026

Party Reflections, based in Charlotte, N.C., has acquired Creative Solutions Special Events, an event rental company in Belmont, N.C. Founded in 1958, Party Reflections said this addition will expand its presence in the greater Charlotte market and reinforce its commitment to service and inventory across the Carolinas and the Southeast. “Our combined strengths create a […]

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Houston Tent

Inc. recognizes Houston Tents & Event

April 2nd, 2026

Photo courtesy of Houston Tents & Events. Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, announced that Houston Tents & Events has been ranked No. 71 on its sixth annual Inc. Regionals: Southwest list – the most prestigious ranking of the fastest-growing privately held companies in the Southwest. The region includes […]

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Grid of design themes: "Artisan Garden" with greenery and rustic decor; "Rose Atelier" featuring blush accents and elegant floral arrangements; "Heirloom" showcasing classic table settings and pastel tones.

Element Event Solutions introduces nine new design themes

April 1st, 2026

Element Event Solutions, a Canadian provider of rentals, tents and event services, launches its newest collection, the company’s boldest and most extensive product release in its more than 115 years in business. Featuring more than 200 new pieces, the collection introduces nine thoughtfully designed themes that bring together furniture, linens, tabletop elements, decor, and drapery, […]

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Aerial view of a tent expo with white tents and a circular building, set in a sunny outdoor venue with palm trees and a nearby water body.

Tent Expo 2026

April 1st, 2026

Morning dawns on acres of tents and products on display at Tent Expo 2026. All photos courtesy of Envious Media. Between the golf tournament, Soapbox Derby, hands-on training and certification courses, and several acres of tents, exhibit booths and rental equipment to visit, attendees at this year’s Tent Expo were doing anything but “wasting away” […]

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Aerial view of a busy airshow with large crowds, various aircraft on display, and white event tents along a runway in a green field.

Company profile: Made in the Shade Tent Rental

April 1st, 2026

MITS installed a variety of tents to house vendors, exhibits and more at the 2025 California Capital Airshow. Photo courtesy of Made in the Shade Tent Rentals and Mark E. Loper Photography. Whether it’s a huge concert, street festival, corporate gala or other large event where a sea of tents suddenly materializes to house the […]

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Firing family

April 1st, 2026

"I can’t fire them—they’re family” can be a dangerous phrase in a family business. This deep-seated loyalty can create complications in the business if loyalty over performance is prioritized. Among the many excuses for not parting ways with family are: “It’s not a good time”; “This will end my relationship with them”; or “It will cause […]

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Busy doesn’t always mean profitable

April 1st, 2026

Every spring, it starts the same way for tent and event rental companies across the country. The phone rings nonstop, inquiry forms flood inboxes, and weekend calendars fill faster than crews can load trucks. From backyard ceremonies to vineyard receptions and large-scale event installations, wedding season arrives in a wave of demand that feels both […]

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Delicate pink roses with lush greenery set against antique floral-patterned dishes in a softly lit, elegant arrangement.

Doing dishes

April 1st, 2026

©Vladimir Efimov | Dreamstime.com As event clients increasingly seek streamlined services under a single provider, dishware and tabletop rentals have evolved from nice-to-have offerings into a strategic extension of the rental business. For Darren Randle, chief operating officer at Houston Tents & Events, adding dishware and tableware rentals started the same way most tent expansions […]

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