Renewed optimism

April 1, 2021

A light at the end of the tunnel? A year ago, when we sent the April–May 2020 issue of InTents to the printer, virtually every tented event was being cancelled, and the whole world was shutting down. The outlook for the live events industry was worsening on a daily and hourly basis, and the grim …

Adios 2020

December 1, 2020

The December 2020–January 2021 issue of InTents covers a lot of industry ground. While the COVID-19 pandemic continues to spread, this issue is packed with insight on how tent and event rental companies are responding. Our feature, “Tenting for the Pandemic,” (page 24) reveals an in-depth look at how tents have been utilized throughout 2020 …

Seasonal comforts

October 1, 2020

For those of you in the tent and event rental industry, the year 2020 can likely be summed up by one sentence: Abnormal is the new normal. While many seasonal and yearly events have been put on hold due to COVID-19, I’m happy to report that this magazine hasn’t deviated from tradition.  The October/November issue …

Building character

August 1, 2020

The secret is in the challenge. I once heard a local Minnesota meteorologist refer to -10°F January temperatures as being “character-building.” Since that time, I have on numerous occasions found myself using the phrase “character-building” when faced with challenges and less than ideal situations: character-building traffic, a character-building flat tire, the character-building year of 2020. …

New beginnings

June 1, 2020

Through uncertain times, InTents remains committed to keeping you informed. I am the new editor of InTents magazine, but I am not new to Industrial Fabrics Association International (IFAI) and the textile industry. I began my editorial career at IFAI in 2015 working on Specialty Fabrics Review, IFAI’s flagship publication, covering numerous textile markets, suppliers …

Industry team building

April 1, 2020

There’s never been a Tent Conference like this before.  By Jill C. Lafferty I  have a theory that people drawn to the tent and event rental industry tend to be extroverts who enjoy working on teams that create awesome experiences for their customers. Viewed in that light, the 2020 Tent Conference at Westgate River Ranch …

Tent Conference 2020: Worth it!

December 1, 2019

Can you afford not to attend Tent Conference 2020? The best reason I can give you to attend Tent Conference 2020 in January comes courtesy of an awning fabricator.  At IFAI Expo 2019 in Orlando, Fla., I had the pleasure of sitting in on an educational session on graphics for the small- to medium-sized awning …

A fresh start that will set your company apart

October 1, 2019

As I’m contemplating this editorial in mid-August, my kids are making the most of the final days of summer. While neither is champing at the bit to go back to school, they started asking about school shopping weeks ago. There’s just something about all those new pens, backpacks and notebooks that signals a fresh start …

Innovators and instructors

August 1, 2019

The bad news (and some good news) about career paths and aging. It was on the eve of my birthday, while sitting in rush hour traffic, that an NPR segment gave me the really bad news: My professional decline has already started. The interviewee, social scientist Arthur C. Brooks, was discussing his personal research project, …

Cosmic wedding trends

June 1, 2019

As space tourism becomes a reality, the wedding industry won’t be far behind.  I’m going on record with an out-of-this-world prediction: The cover photo of the June 2035 issue of InTents will show a tented wedding on Mars.  Let me explain.  I’ve had two topics floating around my head recently: tented weddings and space exploration. …