Books to improve your business skills

June 1, 2021  |  Business, Management

Education is a valuable asset when it comes to success in life and business. Going to college is the standard road map many people use to get an education that helps them succeed, but I never really enjoyed the classroom. I wanted to get out and get busy. I did better with hands-on learning, either …
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UX design for event and tent professionals

June 1, 2021  |  Business, Tips and Techniques

How to give your clients the best website experience. by Carmen Bodziak Your website is one of the most important parts of your event business strategy. But if potential clients find your site difficult to navigate or frustrating to use, you could lose out on business. While there are a lot of commo…
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Add the “why” to the “how” in your training

June 1, 2021  |  Business

Important things every installer should know. by Mike Holland Most tent installers receive on-the-job training. Oftentimes it is on a need-to-know basis that is determined by the supervisor or the peers who are on-site.  When training a new team member, trainers should not only explain how somethin…
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Scaling your business

April 1, 2021  |  Management

The keys to achieving sustainable growth. by Charlene Clark The concept of scaling a business is not interchangeable with growing a business. Consider this scenario: You are experiencing exponential growth, revenues are up, work is pouring in the door and you decide to hire more people. You and your…
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How to develop a talent acquisition plan

April 1, 2021  |  Business, Tips and Techniques

by Rita Revels Having the right talent in the right place at the right time is essential in all businesses, but it is critical in small businesses. Having a talent acquisition plan will help ensure that you have the talent you need to meet your customer’s needs. If you are ridin’, you are in a &…
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Evacuation plans in action

April 1, 2021  |  Business

How to have conversations with clients about inclement weather and tent evacuation planning. by Tommy Wilson and Cindy Wilson While it is human nature to seek shelter during a storm, a tent, ultimately, is a temporary structure. No matter what its wind speed rating might be, once the wind is higher …
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Sales fundamentals during a crisis

December 1, 2020  |  Management

Tips for selling products and services during COVID-19. by Madeleine MacRae Determining the best way to sell and, even more so, how to effectively and appropriately market your products and services at a time of such widespread uncertainty and deep market disruption can be a daunting task. As a lead…
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Reimagining event space design

December 1, 2020  |  Business, Tips and Techniques

Guidelines and trends to follow for events and meetingsin a post-pandemic world.  by Kevin Dana Over the past few months event professionals have pivoted quickly to support the new landscape of our industry. From virtual trade shows to micro-weddings, we’ve seen a major shift in how we approa…
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Winter challenges: heating and air filtration

December 1, 2020  |  Business

How to keep tents, buildings, warehouses and other structures warm and dry during the COVID-19 pandemic. by Daryl Benz Heating tents and other temporary structures is always a challenge whenever the weather gets colder. But factor in the pressures of combatting COVID-19 and you have a potentially co…
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SEO tips for tent and event rental companies

October 1, 2020  |  Business, Tips and Techniques

How to increase the quality and quantity of your company’s website traffic. By Carmen Bodziak Search engine optimization, or SEO, is one of the best—and most overlooked—marketing strategies for tent and event rental professionals. Industry experts love SEO because of its high return on investm…
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