UX design for event and tent professionals

June 1, 2021  |  Business, Tips and Techniques

How to give your clients the best website experience. by Carmen Bodziak Your website is one of the most important parts of your event business strategy. But if potential clients find your site difficult to navigate or frustrating to use, you could lose out on business. While there are a lot of commo…
How to develop a talent acquisition plan

April 1, 2021  |  Tips and Techniques

by Rita Revels Having the right talent in the right place at the right time is essential in all businesses, but it is critical in small businesses. Having a talent acquisition plan will help ensure that you have the talent you need to meet your customer’s needs. If you are ridin’, you are in a &…
Reimagining event space design

December 1, 2020  |  Tips and Techniques

Guidelines and trends to follow for events and meetingsin a post-pandemic world.  by Kevin Dana Over the past few months event professionals have pivoted quickly to support the new landscape of our industry. From virtual trade shows to micro-weddings, we’ve seen a major shift in how we approa…
SEO tips for tent and event rental companies

October 1, 2020  |  Tips and Techniques

How to increase the quality and quantity of your company’s website traffic. By Carmen Bodziak Search engine optimization, or SEO, is one of the best—and most overlooked—marketing strategies for tent and event rental professionals. Industry experts love SEO because of its high return on investm…
How to be resilient in business and life

June 1, 2020  |  Tips and Techniques

COVID-19 is unprecedented, but the event industry has faced—and overcome—other crises with resilience and persistence. September 11. Hurricane Katrina. The Great Recession. The Deepwater Horizon oil spill. COVID-19. As a hospitality industry veteran based in New Orleans, Jeff O’Hara has become…
How to increase your bottom line with job costing, part 2

April 1, 2020  |  Tips and Techniques

Where does all the money go? Let’s examine two job costing methods. by Alexandre Renaud and Barbara Scull In part 1 of this two-part series on job costing, we reviewed accounting basics for tent rental companies, including a basic profit formula, fixed and variable costs, gross profit, contributio…
How to increase your bottom line with job costing, part 1

December 1, 2019  |  Business, Tips and Techniques

Where does all the money go? Let’s start with some accounting basics. by Alexandre Renaud and Barbara Scull Job costing is the process of assigning costs to a specific job or project to determine if it will generate enough gross profit to cover expenses and contribute to net profit. While managers…
How to document your tent anchoring plan

October 1, 2019  |  Tips and Techniques

When submitting a permit application, use industry-developed tools and your manufacturer’s data to explain your plan. By Alex Kouzmanoff The anchoring plan for your tent or structure is the one part of your permit submittal package that will change from job to job. The key to any plan is to presen…