Social media strategies

April 1st, 2013

Get the most out of your social media strategy. By Kelly Treadway Ever question what your company gets out of social media? Whether you’ve invested in the “right” platform for your message? You’re not alone! There’s no denying that 2013 is the year of inbound marketing—that is, marketing with a social media focus. The three […]

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Compete or collaborate?

April 1st, 2013

Partnering with a competitor is a little like getting married—choose your partner carefully, and you both may reap rewards. By Brant McWilliams The question of competition vs. collaboration is a complex and challenging issue for any business or industry. The nature of the tent and event rental industry magnifies the need to carefully analyze the […]

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Tidewater Sail Cloth Tents by Aztec announces 60th dealer location

April 1st, 2013

Tidewater Sail Cloth Tents by Aztec Tents, Torrance, Calif., is now available at 60 rental locations in more than 25 U.S. states. Alex Kouzmanoff, vice president of Aztec Tents, says increasing customer demand for elegant outdoor tenting solutions required growth of the Tidewater Sail Cloth Tents dealer network. “The announcement of the 60th location of […]

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Tables and chairs go au naturel

April 1st, 2013

Functional and aesthetic—tables and chairs provide structure and warmth to an event. By Amir Hussain Tables and chairs are the bones of an event. They provide the foundation upon which the rest of the event can be built. While glitz and glam still have their place, these important furnishings are trending toward natural and simple. […]

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Pulling off the dream wedding

April 1st, 2013

Island, beach, horses, dinner in the woods: pros talk about what they’ve done to help couples pull off the tented wedding of their dreams. By Meleah Maynard When people dream about their wedding, they don’t think about logistical details, like how all of those tents, equipment, people and food will get out to that small […]

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Tackling the events others turn down

April 1st, 2013

No event is too big, too small or too crazy for Tents Tents Tents. For William Flynn and his crew at Tents Tents Tents in Cumming, Ga., “no” is not an option. “There is no event that is too big, too small or too crazy for us,” Flynn says. “We love to test our creativity […]

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Backyard event with a labor-intensive installation

April 1st, 2013

A backyard tented wedding rehearsal dinner involved installing two flights of stairs. Before his clients could walk down the aisle, Tommy Wilson and the crew from All Occasions Event Rental, Cincinnati, Ohio, had to walk down a couple of flights of stairs, along with everything required for a backyard tented wedding rehearsal dinner. “It was […]

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Majestic mountaintop wedding

April 1st, 2013

Clifton Park Rental Center creates an enchanting Adirondack-style wedding on a mountain in Lake Placid, N.Y. More than a quarter mile of winding driveway up a mountain in Lake Placid, N.Y., Clifton Park Rental Center, Clifton Park, N.Y., created a high-end, rustic Adirondack wedding fitting of its majestic surroundings. The tents’ placement and decor created […]

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SEARCH Foundation fundraiser a success

April 1st, 2013

The SEARCH Foundation raised more than $55,000 at its January fundraiser in Chicago, held in conjunction with The Special Event Show® 2013. The SEARCH Foundation supports event professionals confronted with a catastrophic occurrence.

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Herculite names new manager

April 1st, 2013

Herculite Products Inc., Emigsville, Pa., has named Jeff Sparks manager of the custom fabrics and general purpose fabrics sub-segments of the company’s performance and custom products division. In addition, Sparks will manage the company’s tents and structures products division. Sparks has been a part of the Herculite team for seven years.

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