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Protect your competitive advantage using intellectual property
October 21st, 2016
According to Art MacCord, a patent lawyer with MacCord Mason, marketplace winners are those whose products are unique and desirable. MacCord shared information about protecting your company’s competitive advantage and product differentiation using intellectual property during a campfire session on Oct. 20 at IFAI Expo in Charlotte, N.C. Intellectual property law cannot bestow desirability, but […]
Safeguarding ideas
April 1st, 2015
Clients may wander to other companies, but your ideas don’t need to go with them. By Pamela Mills-Senn It’s an occupational hazard for event professionals. You spend no small amount of usually unbillable time developing a proposal for a prospective client, only to have that person wander away—your ideas in hand—to a different outfit that […]