Create weddings that dazzle

June 1, 2010  |  Features, Trend Watch

Hot trends in tented weddings. By Joanna Baymiller Trends are the weather fronts of the special events world: by the time you identify them, they’re on their way to the next town. The challenge of providing the tent type and accessories du jour can be daunting for tent and event professionals.…
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Adding custom printing to tents

June 1, 2010  |  Event Production, Features, Management

Help your customers stand out among a sea of white structures with graphics printed on tents. By Holly O’Dell Businesses and organizations competing for the attention of consumers do everything possible to distinguish themselves. As such, everyone from NASCAR sponsors to farmers market vendors…
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Fabulous tent floors

June 1, 2010  |  Features, Tent Décor

When choosing the right flooring system for your tent rental business, look beyond the price tag to how the system will fit into your business. by Julie Young When you invest in a flooring system for your rental company’s inventory, are you really buying wood, or modular panels, or tiles? None…
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Site safety

June 1, 2010  |  Features, Safety & Codes

Stop injuries before they occur. by Jamie Swedberg Tent installers have always known there are risks inherent in the job, but recently certain aspects of the job have become more hazardous. This fact has the industry increasing its focus on minimizing risks. “Five years ago, we would send a gu…
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Designing tent entrances

April 1, 2010  |  Features, Tent Décor

Creative and well-designed tent entrances will make clients and guests take notice. By Meleah Maynard Temporary structures can be works of art, and Medley, Fla.-based EventStar Structures proved it when the company designed and installed the Audi Pavilion for the German car company’s centennia…
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Marketing with a virtual showroom

April 1, 2010  |  Features, Markets

Got the goods? Show them off online. By Jamie Swedberg A traditional brick-and-mortar showroom has a lot of disadvantages for a tent rental company. First, there’s space. If one room were big enough to house all the contents of the company’s warehouse, it would be … well, a warehou…
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The advantages of proper engineering

April 1, 2010  |  Features, Safety & Codes

Proper engineering trumps attempts to save money and time. by Janice Kleinschmidt Last May, consulting engineer Nicholas Goldsmith received a call for help with a tent for the July 4 Coney Island Festival and Flea Market. “A client who purchased a rental tent system from China set it up not re…
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Landing and managing big events

December 1, 2009  |  Event Production, Features, Management

Knowing how to take on the ‘big jobs’ helps smaller companies stay in the game. By Maura Keller For many companies, handling large projects is the classic sticky wicket. If you handle the projects right, you will thrive. If not, they can make you fail—at least in earning “big…
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Getting started with social media marketing

December 1, 2009  |  Features, Markets

Don’t know where (or why!) to embark on social media marketing efforts? Jeff Korhan walks tent rental pros through the basics. By Jeff Korhan Are you savvy to social media marketing or struggling to understand the phenomenon? While these methods are new (and possibly intimidating), the goals f…
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The coming solar revolution in tents

December 1, 2009  |  Features, Industry News

Photovoltaic fabrics are on the frontier of technologies that will revolutionize the tent rental industry. By Joanna Baymiller Almost 50 years ago, Bob Dylan sang that the future is blowin’ in the wind. Today, that wind has blown in a solar revolution that, when fully implemented, will create …
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