IFAI update on Covid-19/Coronavirus preparedness from Geosynthetics Conference 2020: Case Studies

March 6, 2020  |  Industry News, Markets, News

We understand concerns about COVID-19/Coronavirus are top of mind, and we want to be as transparent as possible and share information about what we are doing to prepare for the Geosynthetics Conference: CASE STUDIES 2020 in North Charleston, SC USA. Many of our exhibitors will be onsite soon to setu…
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Creativity CUBED

June 30, 2019  |  Markets

Electra’s inventive flat-top temporary fabric structure helps it keep pace with Dubai’s fast-evolving event industry. By Holly Eamon In a world where customers increasingly expect their demands to be met instantaneously, companies that don’t prioritize active listening—or engagement—risk b…
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Put your digital marketing foundation to work

December 1, 2017  |  Markets

Within this five-part marketing series, we’ve discussed why a digital marketing strategy is essential and explored online search behaviors for tent rental. We’ve covered how to be found in Google, how to reach your ideal customer and how to create and distribute valuable content to customers. Al…
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Use targeted data to discover your ideal customers

October 1, 2017  |  Business, Markets

Make your advertising dollars work harder by using targeted data to find the ideal customer. You’ve just spent $500 with your neighborhood mechanic, making another repair on your aging vehicle. You may not be ready to take the plunge and trade it in for a new car just yet, but a person can dream, …
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Content creation and sharing

August 1, 2017  |  Business, Markets

Build trust by educating current and potential customers. As a tent and event professional, you are responsible for knowing the ins and outs of tent rental and installation, and your customers rely on your expertise and guidance in helping them make the best decisions for their event. But today’s …
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Reach customers by becoming a reliable search engine result

June 1, 2017  |  Business, Markets

It’s Friday night, and your family wants pizza. Your daughter likes thick crust, your son wants a vegetable-only option and you want delivery. How do you decide? Most likely, you’ll turn to the Internet. In the millisecond after you search “pizza delivery in my town,” Google returns the rele…
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What’s your strategy?

April 1, 2017  |  Business, Markets

Why every business needs a digital strategy to reach today’s consumer. Ah, remember the good old days? A time when a handshake sealed a business deal, a company built its reputation on spoken word and all that was required for a business to be found by new customers was a phone number in the yello…
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Case study: Expanding from one location to two

July 13, 2016  |  Management, Markets

Expanding a party and event rental business from one location to two ideally results in higher revenue, a bigger market share and more opportunities for the business and its employees. But every so often, the unexpected happens. Consider Jill Redmon, president of Montana Party Rentals in Bozeman and…
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