By David Caruso
Affiliate program: A marketing strategy that encourages Web sites to refer customers to each other using referral fees or commission.
Auto responder: A program or script that automatically sends a response when someone sends a message to its address. Commonly used for subscribe or unsubscribe functions, or for customer support queries.
Blog: A user-generated site where entries are made journal-style, in reverse chronological format, with commentary or news on a particular subject.
Data mining: The process of automatically searching large volumes of data for patterns and useful information.
Meta tag: An HTML tag containing keywords that represent the contents of a Web page. Search engines specifically use these tags when identifying and finding information.
Podcasting: Sharing a digital media file via the Web for playback on media players and personal computers.
Sales funnels: The process of gathering a wide base of prospects and then narrowing this down to ultra-responsive customers using online technology.
Search engine optimisation: The process of improving the volume and quality of traffic to your Web site from search engines.
Viral marketing: Marketing that is carried out voluntarily by customers (word-of-mouth). Made prevalent due to e-mail technology.