Elite Productions Intl. transforms chic rock to Miami glam in one tent.
Producing two dramatically different events in the same tent on back-to-back nights requires “only” two things, according to Lili Shadab: a dream team and a flawless production schedule.
Shadab, president and creative director of Elite Productions Intl. (EPI), Laguna Niguel, Calif., has worked with ROTH Capital Partners for 15 years, producing parties for the company’s annual OC Growth and Stock Conference.
“We are there to produce the magic,” she says. “The second night has to be just as gorgeous and surprising as the first.”
For the first night of the March 2011 event in Dana Point, Calif., EPI planned a chic rock ’n’ roll themed party featuring music legend Joan Jett. When the party was over, the EPI team went to work redesigning the tent for a “Miami glam” white party the next evening featuring Cuban-American rapper Pitbull.
Classic Party Rentals, Los Angeles, Calif., provided the 100-by-180-foot clearspan tent installed on 14-foot legs to avoid existing elements in the parking lot, including two trees. The installation required three times the normal stakes and reinforcements along with engineering documentation to meet newly implemented codes in Orange County, Shadab says.
Inside the tent, a multilevel mezzanine helped to define two distinct spaces below: a bar and lounge area and a concert hall and dance area.
The mezzanine, which met ADA guidelines, allowed event planners to create cabanas below the structure for private seating vignettes.
“The [mezzanine] concept was extremely time consuming in the design and production but well worth it as it definitely was a huge ‘wow’ factor,” Shadab says. “Being able to see the party from up high, especially the concert, created the sense of actually being in a club.”
Shadab says for every EPI project, her intent and vision is to produce a quality event regardless of the size or budget and to make the client look good.
“What really cinches the contract [with Roth] every year is building a long-term relationship and continually exceeding client expectations,” she says.