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IFAI Expo: How to outsell your competition
November 3rd, 2021
During the education session “Outselling Your Competition: Four Activities Your Sales Team Must Be Doing Post-COVID” at IFAI Expo 2021 in Nashville, Tenn., James Auerbach, vice president—event segment for the American Rental Association, shared four measurable and respectable pillars that all salespeople must excel at in order to outsell their competition. Referred to as the […]
Sales fundamentals during a crisis
December 1st, 2020
Tips for selling products and services during COVID-19. by Madeleine MacRae Determining the best way to sell and, even more so, how to effectively and appropriately market your products and services at a time of such widespread uncertainty and deep market disruption can be a daunting task. As a leader during this unprecedented time, you […]