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Classical Tents satisfies savvy shoppers
April 1st, 2022
Katherine Lockridge bought Classical Tents and Party Goods 27 years ago with co-owner Ben Naylor while completing her Master of Education degree. She didn’t pursue teaching in the traditional sense, but Lockridge has since educated herself on an industry she and Naylor knew nothing about at the time of sale. “Buying the company felt like […]
Sharpen your competitive edge
October 17th, 2018
Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering this question is the key […]