Drone photography soars for tent professionals

October 1, 2016  |  Features

Drone photography is the latest tool for tent professionals to show off their stuff. I flew a drone for the first time at IFAI Tent Expo 2015 and was instantly obsessed. The experience of controlling a copter 400 feet away was amazing! The things I could see and the photos and video I could take &he…
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Clear tents are trending

October 1, 2016  |  Features

Clear tents are a profitable inventory item for tent rental companies that want to offer clients the perfect setting for distinctive events. Dramatic. Unique. One of a kind. Personal. These are just a few of the words that top the inspiration boards of tent rental clients. As more end users look for…
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Secondary tents play essential roles at large events

August 1, 2016  |  Features

Tents are vital components of many large outdoor events, and it is easy to see why. They offer protection from the elements, stunning visuals and atmospheres that can range from romantic to festive. They make outdoor spaces useful for eating, dancing, learning and entertainment. Behind a beautiful m…
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Embracing high-tech tools to stay competitive

August 1, 2016  |  Features

From RFID to GPS, Mike Holland embraces high tech tools to keep Chattanooga Tent Co. at the leading edge. We embrace technology here,” says Mike Holland, president of Chattanooga Tent Co., Chattanooga, Tenn. “Especially when it comes to material handling, we’re always looking for anything that…
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The challenge of pulling off two uniquely different back-to-back events under one tent

August 1, 2016  |  Features

Lili Shadab, creative director and CEO of Elite Productions in Laguna Niguel, Calif., understands what it takes to use creativity, concise communication and streamlined production management to create two back-to-back, separately designed events using one tent. Elite Productions was given the fun, y…
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Revealing the romance of sailcloth tents

July 1, 2016  |  Features

Trendspotting online shows tent renters and manufacturers what brides are looking for. If you want to know what’s trending in fashionable apparel, look to Paris, France. If you want to know what’s trending in automotive design, look to Torino, Italy. If you want to know what’s trending in cuis…
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Best practices for adding to your inventory

June 1, 2016  |  Features

There are good reasons for a tent rental company to expand—or start to build—its inventory of non-tent event rental items. A diverse inventory allows rental businesses to potentially provide clients with one-stop service. Then there’s the ability to broaden rental opportunities and serve new m…
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Customization options transform tents

June 1, 2016  |  Features

The standard, no-frills tent may be white, but Tentnology Co. Vice President Suzanne Warner likens it to the quintessential little black dress when she talks about a client in Belize who has 50 standard tents and “hundreds and hundreds of assorted accessories.” In addition to custom designs, col…
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Wedding season trends ranging from rustic-inspired designs to formal elegance

June 1, 2016  |  Features

With average wedding costs nearing the price of a mid-level car, couples aren’t shy about creating a day that is uniquely theirs. They come armed with pictures from bridal magazines and ideas from Pinterest, and it is up to the tent rental company or event planner to interpret and execute that vis…
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Tented event trends poised to reshape the industry

April 1, 2016  |  Features, Projects, Trend Watch

Tented events tend to be subject to the same wishes and whims as other segments of fashion and lifestyle industries. Hot event themes, decor preferences and color schemes change as quickly as the weather. (Remember when everything was chocolate and turquoise?) But sometimes what starts as a fad or t…
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