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Software veteran Caleb Yell has been named CEO of Rental Hosting LLC, Fort Worth, Texas. Rental Hosting is a web design and hosting company that is integrated with Point of Rental management software for party and equipment rental companies. The company hosts more than 700 websites.
Former CEO Andre Farci left the post to focus on his passion of website building, becoming Rental Hosting’s director of technology.
Yell previously helped launch Rental Essentials, Point of Rental’s cloud-based rental software, in 2014, and played a key role in that product’s growth.
“When I was at Point of Rental, I was able to see the growth of Rental Hosting first-hand,” Yell said in a press release. “Andre has done a great job leading this company to the point where it needed to expand; I look forward to working with him as we take Rental Hosting to even another level, helping more rental companies throughout the world.”
As CEO, Yell’s responsibilities will include directing the company’s administrative, financial, management and strategic planning.
“I’m thrilled to have Caleb join us at Rental Hosting,” Farci said. “With his innovative leadership, great relationship-building and operational skills, Caleb is the right fit to lead us in the next phase of Rental Hosting’s growth. I’m also looking forward to being able to put my undivided attention on creating the most effective, user-friendly websites for rental businesses.”
Farci has served as the director of technology and the CEO of Rental Hosting since the company was founded in 2004. He will now focus on developing Rental Hosting’s features, evolving their current offerings and building new solutions to benefit the rental industry.