The tablet advantage

By John Gehner

Wedding industry veteran Alan Berg believes that touch-screen devices offer novel ways to conduct business, especially during meetings with prospective clients. “I recently recommended to one of my catering customers to have iPads® with them as they tour prospective brides around their facility. This way they can show them photos of what the room, the view and the decor look like at real events, without having to go back to the office.”

The addition of Apple TV® offers the capability of wirelessly streaming the images to large flat-screen TVs around their facility. “I have a client … who uses his iPad to stream music and images to a big TV behind him so the clients can see it. It’s impressive and shows that he not only does beautiful work, he also is up on technology.”