Clamoring for customization

Social media has fueled the demand for highly customized events, while also causing some clients to have unrealistic expectations. How to be transparent and up-front about deliverables.

Features | April 1, 2024 | By: Pamela Mills-Senn

Blue Spark Event Design has always prioritized customization, says Heather Pilcher, CEO/executive producer for the company that is headquartered in Orlando, Fla. If a client doesn’t bring up customization, Pilcher says her company suggests it as a way to create a more impactful event experience. Over the years, Blue Spark has designed some memorable projects. […]

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