This page was printed from

Arena launches iconic new look

Industry News, News | January 16, 2024 | By:

Behind a row of hospitality structures on the 17th hole, the 1927 Club sits on the 18th fairway—a premium tented structure constructed by Arena Americas for a VIP experience.

Arena recently launched an iconic new look as part of its continued journey to become a global leader in large-scale temporary infrastructure & integrated event solutions.

The company has unveiled a comprehensive brand refresh, including a modernized logo, a redesigned website, and a refreshed tone of voice that better reflects its core values and aspirations. The global re-brand was launched at the start of 2024 at Arena’s 19 locations across the Americas, Middle East and Asia, and U.K. and Europe.

“This significant transformation reflects our evolution as a company and embodies our new vision, mission, and organizational values,” said Georgina Rawlings, Group Director of Marketing at Arena Group.

“Since our inception, Arena has been a leader in the supply of temporary environments,” said Rawlings. “We’ve built a strong reputation for quality and innovation and have earned the trust of valued clients around the globe. However, we’re not content with simply resting on our laurels. We’re constantly striving to reach new heights and redefine what’s possible.”

Arena is a vertically integrated global supplier of temporary architecture and infrastructure delivering market-leading products and services across a variety of sectors. Arena delivers some of the world’s most iconic sporting and cultural events, including F1, PGA Golf, The Ryder Cup, and Olympic and Commonwealth Games.

“Our new brand identity is more than just a visual change. It’s a tangible expression of our commitment to innovation, excellence, and exceeding client expectations. We believe it better reflects the dynamic, forward-thinking company we are today,” said Rawlings.

Share this Story