Launched in 1972 by founders Michael and Sunny Halperin, Party Rental Ltd., Teterboro, N.J., marks its 50th anniversary in 2022.
The company started out as Jersey Party Rental in Englewood, N.J., operating out of a six-car garage behind a local liquor store with an initial inventory of 50 tables, 100 chairs, one style of china, a small amount of glassware and one delivery van. Rapid growth placed the company into a 10,000-sq.-ft. facility in just over a year.
“The couple took a small garage-based company to one of the leading event rental companies in the country,” says Alan Gottlich, Party Rental Ltd.’s executive vice president. “They started by focusing their business in New York, and then business organically grew as they brought in specialty products; cater-driven products that satisfied a large customer base. Thirty years ago, the business expanded to D.C., 20 years ago to Philadelphia, and just about five years ago to the Boston area.”
The company added tenting to its services by 1976 and table linens in 1979. In 1980, the company exited the tenting business when it expanded into New York, where the Party Rental Ltd. name and its well-known pink hippo brand was born. Today, family-owned Party Rental Ltd. is headquartered in Teterboro in a 300,000-sq.-ft. warehouse with more than 3 million inventory items and a large fleet of trucks with the pink hippo logo that service more than 55,000 events each year. The company also has locations in Philadelphia, Washington, D.C., Boston, the Hamptons and their surrounding areas.
“The last 50 years have been all about relationships and teamwork,” Gottlich says. “Our customers know they can leverage our team’s vast industry experience, design expertise and venue knowledge when they work with us to plan events of all types. What’s important to us is that we’re providing quality rental products and unbeatable service, on time, every time. We also have a full-service website where rental orders can be fully placed online, giving our customers a more convenient way to plan events at their convenience, 24/7. So, if it’s a visit to one of our design studios, a virtual appointment, or an order placed online, our goal is to make planning an event as easy as possible. From start to finish, we have the people, the relationships and the online tools to support our customers every step of the way. With a focus on continuous improvement, we hope to streamline the online ordering process and provide even more tools to improve our customers’ experience. The sky’s the limit.”
During the summer of 2022, Party Rental Ltd. hosted a series of open house events at its design studios in New York, Philadelphia, Boston, the Hamptons, and Washington D.C., where guests celebrated the organization’s milestone anniversary while wearing their best pink attire.