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In an effort to offer a cohesive brand at all of its locations, Party Time Rentals, College Station, Texas, is now known as Premiere Events. The change occurred Wednesday, July 20, 2022.
This change is a natural evolution and won’t affect any other aspect of the operation, according to Delores Crum, CERP, president and chief culture officer, and Angela Nussel, CERP, vice president, Premiere Events, Austin, Texas.
“Party Time Rentals has been part of the Premiere family since 2016,” Crum says. “We felt it was time to change the name to reflect that relationship and make a statement about what we do and who we are now. For the customers of Party Time Rentals, everything but the name will stay the same. Everyone will see the same ownership, same great service and same excellent product selection.”
Nussel agrees. “The staff at Party Time Rentals will not change. Our awesome Bryan-College Station team will remain intact. Part of the motivation for the change is simply for branding. We wanted to offer a cohesive brand that abides by the same ethics, customer service and quality, no matter what location you visit — South Austin, North Austin or Byran-College Station,” she says.
Along with the name, the company also has incorporated this change into its social media. “Social media plays such a big role in the company and in our marketing and promotional efforts. We changed our Instagram handle to @PremiereEventsTX and our Facebook handle to @PremiereEventsTexas. This conveys the correct message: that our products and services are available statewide. Now our brand is consistent for the convenience and confidence of current and prospective customers,” Nussel says.