Alert Management Systems, Colorado Springs, Colo., has been officially designated as a certified Woman-Owned Small Business (WOSB) by the U.S. Women’s Chamber of Commerce. Alert is now eligible for the WOSB Program and has been certified as such by a Small Business Administration-approved third-party certifier. The company supplies Windows-based rental management solutions to single store and multi-store rental operations across North America.
Co-owners Mary Crosslin and Kara Longmire were longtime managers with Alert prior to becoming the sole owners in 2016. Crosslin is the co-president and chief operations officer and oversees client care and programming. She holds a bachelor of science degree in political science from Stetson University and began her career at Alert in 1998. Longmire, who began her career with Alert in 2008, has a bachelor of science degree in accounting from Oklahoma State University. She is the co-president and chief executive officer and handles sales and finance/administration.
“Mary and I are so proud to represent women in small business at the federal level,” Longmire says. “Women have long contributed valuable resources to the rental industry and are finally being recognized for their achievements through initiatives such as the American Rental Association’s Women in Rental group. The timing couldn’t be better to achieve this designation, and we’re pleased to work with existing and new clients in the rental technology field.”