A1 Tablecloth has launched a redesigned website with new site structures and features. The updated site allows customers to browse with a custom-built filtering system to find products, fabrics and solutions based on their purchasing needs and searching habits. Customers can isolate items based on rental or purchase options, colors and products.
The relaunched website follows a rebranding effort, the acquisition of a major high-end fabric supplier and the addition of a digital custom printing department.
A1’s management shared in a press release: “A fresh, modern website has been a long time coming for A1. The project was a large undertaking—we’ve simultaneously implemented a new brand while updating our internal systems to push us into the future to better serve our customers. Our goal with the new website is to allow customers to easily find what they’re looking for. A1 carries a large variety of products, fabrics and services, and that can be overwhelming. We wanted a better way to show our offerings and to simply explain how our business works.”
To meet the fast-paced demands of the event industry, the mobile-friendly website provides customers access to A1’s full suite of products and services. The second phase of A1’s website—eCommerce and order history—is on track for 2020.