Herculite names Matt Brommer new marketing manager

Matt Brommer has been named marketing manager for Emigsville, Pa.-based Herculite Inc., supplier of technical fabrics for performance applications in solar protection, marine, tents and structures, healthcare and digital graphics.

In this newly created position, Brommer is responsible for Herculite’s marketing communications programs designed to increase awareness and promote growth of the company’s products and services in new and existing markets. His role encompasses research, Herculite’s digital platforms, inbound content creation, advertising, promotional activities, social media and customer communications.

Brommer comes to Herculite from the Godfrey agency of Lancaster, Pa., where he served as an account manager developing and executing strategic business-to-business marketing communications programs for a variety of clients. He earned a bachelor’s degree in business administration from Millersville University in Pennsylvania.

“Matt brings extensive business-to-business marketing communications experience to Herculite that is helping us better serve our existing customers while growing our brand portfolio in new markets,” said Craig Zola, vice president of marketing for Herculite. “He will play a strategic role in ensuring that our company stays closely attuned to market trends and effectively communicates the strategic benefits for customers in partnering with Herculite.”