John Wooten, former CEO of All Star Rents, Fairfield, Calif., has joined software solutions provider Point of Rental, Grand Prairie, Texas, as a product innovation manager. Wooten will work directly with customers to determine their needs, using his real-world expertise to guide solutions within Point of Rental software.
“John has an incredible wealth of knowledge about rental processes, business, and the industry as a whole,” said Point of Rental CEO Wayne Harris in a press release. “We’re excited to see the impact he’ll have on the processes that drive Point of Rental.”
“After spending over 30 years in every aspect of the equipment rental industry, now is a great time for a change,” Wooten said. “I have a passion for continually improving each aspect of a business, and Point of Rental gives me the opportunity to improve efficiency and profitability for not just one, but thousands of rental companies around the world.”
Wooten started his rental career in 1983, when he was handed a job application by his father while the pair was renting a post hole digger. He worked in the industry for 20 years before taking a mid-life retirement in Maui, and came back ready to rent. After joining All Star Rents in 2001 as general manager, he became the company’s CEO in 2011.
Wooten has also helped to shape the future of the industry as a member of the executive committee of the American Rental Association (ARA) in 2018-2019. Prior to that, he was a part of ARA’s Construction U Task Force, the Rental Show Committee, and was chairman of ARA’s General Tool and Equipment Special Interest Group.