PRO EM Party & Event Rentals (PRO EM), Phoenix, Ariz., has acquired Universal Resource Supply LLC and SoCal Tents & Events (URS), a Los Angeles, Calif.-based event rental company. The purchase marks the second acquisition in 45 days by PRO EM, according to a press release. The company acquired Illinois-based Partytime-HDO Productions in May. Financial terms of the acquisitions were not announced.
In October 2016, Dos Rios Partners, a Texas-based private equity firm, recapitalized PRO EM. Following the recapitalization, PRO EM began pursuing acquisition opportunities in other markets. The acquisitions of URS and Partytime-HDO Productions expand PRO EM’s geographical footprint and service offerings while also increasing product inventory and offsetting seasonality.
Current URS CEO Richard Martin, a 27-year industry veteran, will remain with PRO EM, serving as Principal with a focus on the URS operations. PRO EM will continue to operate URS offices in Los Angeles, and all URS employees will remain with the company.
“The acquisition of URS brings with it complementary inventory, great people, a reputation for excellence and a California base of operations to complement our existing locations in Arizona and Illinois,” says Brady Castro, president and chief executive officer of PRO EM.