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Lex Luthor described the showdown in “Batman v Superman: Dawn of Justice” as the “greatest gladiator match in the history of the world.”
For the movie’s NYC premiere in March, the “superhero” staff of Everything Entertainment met its own gladiator challenge head-on, tenting outside of Radio City Music Hall from Rockefeller Center to
Avenue of the Americas.
With flatbed tractor-trailers, box trucks, fork lifts and a contingency plan for a snowstorm, Everything Entertainment’s crew of more than two dozen was on site to construct the 500-foot-long tent for the arrival area with less than a 12-hour time frame. The heated tenting included thousands of square feet of subflooring, glass doors, 50 tons of cement-block weight, plus other amenities and rentals provided by Everything Entertainment. The one-of-a-kind interior step and repeat was created by renowned event designer Craig Waldman and installed by his team from 15|40 Productions, New York, N.Y., and Los Angeles, Calif.
Hundreds of fans lined the street and a lucky group of 300 fans was invited into the arrival tent to get close to the celebrities.
The Son of Krypton and the Bat of Gotham aren’t the first VIPs to walk a red carpet event by Everything Entertainment. The Staten Island, N.Y.-based company handled 52 red carpet events in 2015 and was responsible for more than a quarter mile of tenting for the 2015 papal visit plus the United Nations General Assembly that happened that same week.
“This is the longest tent we have done for a movie premiere, over 150 feet longer than our previous record,” says Scott Weisberg, president and founder of Everything Entertainment. “The tenting looked quite impressive in one of the city’s well-known tourist areas.”