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Company rebrands to reflect full-service event rental service

June 1st, 2016 / By: / Project Briefs, Projects

This 40-by-80-meter cleartop structure was the main tent for a quinceañero celebration that featured Nick Jonas and Pitbull. Guests enjoyed cocktails in an attached 30-by-30-meter cleartop with a working fountain as the centerpiece. Photo courtesy of Peerless Events and Tents.
This 40-by-80-meter cleartop structure was the main tent for a quinceañero celebration that featured Nick Jonas and Pitbull. Guests enjoyed cocktails in an attached 30-by-30-meter cleartop with a working fountain as the centerpiece. Photo courtesy of Peerless Events and Tents.

An award-winning tent rental company rebrands into a full-service tent and tabletop provider.

What began in a garage with a Kia minivan, three margarita machines and a slowly growing inventory of brown metal folding chairs and Lifetime tables from Sam’s Club has matured into a full-service event rental production company. On the heels of earning its second straight Special Events magazine’s “30 Top Rental Company” designation, Bratt Productions Inc. rebranded itself with a name that reflects its capabilities—Peerlesss Events and Tents.

The company works its event magic out of four locations—Oklahoma City, Okla.; Dallas, Texas; Austin/San Antonio, Texas; and Houston, Texas—and it previously named its locations based on that geography. As Peerless Events and Tents, all locations are operating under one name.

“Putting all the locations under one name unifies our company as one entity with a common name and a common purpose that our customers can grow to trust and recognize wherever they are in the Southwest United States,” says Brian R. Jenkins, the company’s president. “The new name—an adjective meaning unequaled or unrivaled—is consistent with the new growth of our organization from primarily a tent company to a full service event company providing the full range of tenting and tabletop.”

The majority of the company’s business has come from tenting large events, from municipal events and festivals to nonprofits and sports teams, including the Dallas Cowboys, FC Dallas MLS and Oklahoma State University. Under its new name, the company also provides everything from tenting to tabletop
and catering.

Not only does the company provide tent and event services for sports teams, it supports sporting organizations as well. It’s safe to say that if a business entity could be a sports super fan, Peerless would be just that.

“We love our sports teams!” Jenkins says. “Not only are we the official tent provider for the Dallas Cowboys, we also own six season tickets to every home game, as well as season tickets for the San Antonio Spurs and often for the Dallas Mavericks.”

The company gives the tickets to its employees on a first come, first served basis. Jenkins also hosts an annual employee party at a San Antonio Missions (minor league baseball) game, and another at a FC Dallas match. For both, the staff sits in a specially designated area where they can enjoy the game along
with as much food and drink as they want.

In December 2015, the company helped a New York-based event planner bring a 6-million-dollar quinceañero to life in less than 30 days from its first contact. Peerless erected two cleartop structures: one 40 by 80 meters and one 30 by 30 meters. The crew attached the structures on scaffold flooring that ranged from 2 to 8 feet. The five-hour party that celebrated the transition of a 15-year-old girl into womanhood included entertainment by Nick Jonas and Pitbull.

As Jenkins looks to the future of his newly branded company, as well as the tent and event industry, he’s hopeful that engineered tents will be the rule. “I look forward to the trend where tents will need to be engineered,” he says. “Not only will this improve safety for our clients, but it will rid our industry of the guys running tent companies out of their garage (and with a Kia minivan), and help with getting pricing we need to receive for our tents and services.”

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