RÖDER installs merchandising structure for UEFA Champions League Final.
The UEFA Champions League is the top tournament of European soccer leagues and is widely acclaimed as the best and most challenging club competition in the world. For a top tournament, only top tents will do.
At the UEFA Champions League Final 2015 in Berlin, Germany, RÖDER Zelt- und Veranstaltungsservice GmbH, Germany, built a temporary merchandising complex for athletic brand adidas at Pariser Platz, next to Berlin’s best-known landmark and national symbol, the Brandenburg Gate.
Adidas requested more than 4,000 square feet of space for guests and soccer fans. The 15-by-25-meter SOLUTION event hall, with a side height of 4 meters, was the perfect space to present the brand. Equipped with a glass-aluminum facade and glass-aluminum doors, the tent system was completely encased with RÖDER’s facade cladding system, alea. Using the tent as a sub-construction, the alea system provides a taut, fold-free, large-scale communication surface that guarantees a perfect message for a brand and an event.