Coachella debut

New structure features “breathtaking” views and branding options.

Grammy award winning songstress Lorde wasn’t the only one making a Coachella debut in 2014.

Tentlogix of Stuart, Fla., a provider of innovative event structures throughout North America, introduced the Bi-Directional Mono-Pitch Emporium structure by Losberger to the U.S. market at the two-weekend Coachella Valley Music and Arts Festival in Indio, Calif., in April.

The modular event structure can be installed as a single-story or a two-story structure, is offered in a bi-directional or mono-directional configuration, and is available with a variety of tent enhancement options such as glass walls and doors, fabric
liners, integrated HVAC and engineered flooring systems.

“The two-story vertical glass front of this structure offers unique branding opportunities for corporate events and product launches, as well as breathtaking views for private social events, while also providing for an open and expansive interior event space,” says Nate Albers of Tentlogix. 

Drawing hundreds of thousands of fans along with celebrities, established musical acts and up-and-coming artists, Coachella is the highest-grossing festival in the world.