Vitabri joins Ins’TenT Industries

Vitabri®, innovators of the 30-second deployment pop-up tent, is joining Ins’TenT Industries.

“We’re taking a big step ahead,” says Damien Vieille, CEO of Ins’TenT Industries. “As our company grows, we will offer distinctive product solutions for our customers.”

Vitabri was started in 1997 in France and came to the U.S. in 2010. It will remain its own brand within the Ins’TenT Industries organization.

“As a brand under Ins’TenT Industries, Vitabri will focus on the pop-up tent line, while Ins’TenT plans to introduce different lines of products that are revolutionary and modern,” Vieille says.

Ins’TenT is kicking off the new venture with the AirDome, its first inflatable tent. Designed with aerodynamic technology, the AirDome withstands severe weather conditions such as heavy winds, rain and even snow. “The AirDome is already generating interest in the market; all the feedback we’ve received from our partners and customers is truly encouraging,” Vieille says.

Changes to the company’s website and social media sites will be made in the following months.