Orion Software, Montreal, Canada, has launched SiriusCRM, an integrated Customer Relationship Management (CRM) module. Developed specifically for the rental industry, SiriusCRM enables rental companies to quickly and easily access customer information, analyze sales forecasts and marketing campaigns and manage prospect and customer data.
SiriusCRM is a value-added module for the SiriusPro rental software. SiriusCRM will optimize SiriusPro rental software by improving the efficiency of managing and organizing customer data. Keeping customer data up to date and organized will increase revenues and customer satisfaction.
“The integration of the CRM is crucial in rental given the nature of the business with the continuous flow of shipments and returns,” says Orion Software president and CEO Patrice Boivin. “It helps manage not only the sales cycle but the after-sales process by capturing all requirements and assigning tasks to employees. We developed a simple user interface, very intuitive, easy to use and action oriented. With the CRM module our customers can track and organize sales and marketing activities and document all communication between customers and sales staff. Ultimately, SiriusCRM organizes the sales cycle and builds stronger and more profitable relationships.”