Managing for profit at the last minute

January 1, 1970  |  News

A client recently told me I should refer to the week before an event as the “Golden Week,” because that’s when you make (or lose) all your gold! Last-minute changes under stress can undermine profitability for a myriad of reasons, causing expensive over-booking problems, pulling er…
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Event pros on a mission: event industry gives back

January 1, 1970  |  Industry News

Although only a year old, Event Pros Take Action (EPTA), formerly Operation Outreach, has already made a difference in the lives of two families, and volunteers and supporters are preparing for another effort this summer. Susie Perelman, owner of Pittsburgh, Pa.-based linen company Mosaic, and Stacy…
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