In memoriam: Sue Thomas Hooks

December 4, 2025  |  Industry News, News

Sue Thomas Hooks, 95, died Nov. 23, 2025, in Charlotte, N.C. Hooks and her late husband, Maurice Wayne Hooks, founded Chair and Equipment Rentals in Charlotte in 1958. That business later grew to become Party Reflections, a regional brand with locations across North and South Carolina. Hooks wo…
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Premiere Events marks 25th anniversary in Austin

December 4, 2025  |  Company News, News

Premiere Events marked its 25th anniversary Nov. 19 with a “Not Our First Rodeo” Diamonds & Denim celebration at Springdale Station in Austin, Texas. The event brought together clients, employees, community leaders and industry partners to recognize founder Delores Crum, CERP and the co…
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MC&A Event Rentals expands to Maui

December 4, 2025  |  Company News, News

MC&A Event Rentals, a Hawaiian-based event rental company, expanded to the island of Maui with a new warehouse on the Valley Isle. The company said the facility, located on the northwest side of the island in Wailuku, houses everything from chairs and linens to specialty furniture for weddings a…
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Pinnacle Event Rentals expands to Winnipeg

December 4, 2025  |  Company News, News

Pinnacle Event Rentals, Brandon, Manitoba, Canada, opened its second location in Winnipeg, expanding its brand across the Great White North. The company said after a recording breaking summer, which consisted of more than 110 tent installations in nearly 50 Manitoba communities, the natural next ste…
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Washington adopts new PFAS restrictions

December 2, 2025  |  Industry News, News

The Washington State Department of Ecology has adopted new restrictions on intentionally added PFAS in consumer products, building upon existing PFAS restrictions. “With this rule, Washington continues to stand firmly on the side of public health. As health impacts and cleanup costs from PFAS co…
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What is your business worth?

December 2, 2025  |  Business, Management

Your most valuable asset may be your business. A business owner can spend decades building a business and reputation. As they approach retirement age, they likely have questions: How do they value their business? How do they maximize the value and minimize taxes upon sale or succession?
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Let’s get personal

December 2, 2025  |  Business, Shelf Life

I recently invited Susan Merlo, author of The Digital Distributor, to speak to our peer collaboration community on the subject of personalization and the use of Artificial Intelligence. While she focuses on the digital transformation side of this subject, it got me thinking about how the concept of …
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Social media do’s and don’ts

December 2, 2025  |  Features

A social media presence has become ubiquitous for nearly every type of business. And while that constant presence may be beneficial, social media interaction can become stale, routine and consequently less effective. For a company that has been engaged with social media for multiple years, it may be…
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Decoded: Code changes impacting the industry

December 2, 2025  |  Features

Tent professionals thrive when they pair code knowledge with professional relationships.” This piece of wisdom is from Ethan Pretsch, president of WatchDog Robotics in Jackson, Wyo. In this article, Pretsch and other leaders in the tent industry discuss ways to stay on top of code changes and offe…
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A glowing jewel on the green

December 2, 2025  |  Installation Spotlight, Projects

Edgewood Tahoe Golf Course in Stateline, Nev., is located on the south shore of Lake Tahoe. This area sees all types of weather, from thunderstorms in summer to snowstorms as late as June. When hired to stage a wedding ceremony and reception there, Hensley Event Resources, based out of San Francisco…
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