Element Event Solutions names new CEO

Canadian-owned Element Event Solutions has a new CEO. James Dent, the company’s chief financial officer, will step up to lead the event rental business in Toronto, Ont..

According to the company, former CEO Allison Freeman is stepping away to pursue a new chapter.

“Serving as CEO of Element has been a great honour and joy. I’m incredibly proud of all our team has accomplished, bringing together nine legacy brands to create Element, Canada’s leading event solutions platform, and partnering with you to support more than 35,000 memorable events each year,” Freeman said in a press release.