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Company profile: Made in the Shade Tent Rental
April 1st, 2026
MITS installed a variety of tents to house vendors, exhibits and more at the 2025 California Capital Airshow. Photo courtesy of Made in the Shade Tent Rentals and Mark E. Loper Photography. Whether it’s a huge concert, street festival, corporate gala or other large event where a sea of tents suddenly materializes to house the […]
Firing family
April 1st, 2026
"I can’t fire them—they’re family” can be a dangerous phrase in a family business. This deep-seated loyalty can create complications in the business if loyalty over performance is prioritized. Among the many excuses for not parting ways with family are: “It’s not a good time”; “This will end my relationship with them”; or “It will cause […]
Busy doesn’t always mean profitable
April 1st, 2026
Every spring, it starts the same way for tent and event rental companies across the country. The phone rings nonstop, inquiry forms flood inboxes, and weekend calendars fill faster than crews can load trucks. From backyard ceremonies to vineyard receptions and large-scale event installations, wedding season arrives in a wave of demand that feels both […]
Doing dishes
April 1st, 2026
©Vladimir Efimov | Dreamstime.com As event clients increasingly seek streamlined services under a single provider, dishware and tabletop rentals have evolved from nice-to-have offerings into a strategic extension of the rental business. For Darren Randle, chief operating officer at Houston Tents & Events, adding dishware and tableware rentals started the same way most tent expansions […]
Dramatic draping
April 1st, 2026
© Klevers | Dreamstime.com Statement-making draping is reshaping expectations for tented events. As event planners use this technique more intentionally to define celebratory spaces, the bar for both design and execution is rising. When done well, dramatic draping appears effortless, making it all the more captivating to clients. But every sculpted swoop requires a series […]
Tripping the light fantastic
April 1st, 2026
Event Essentials in Madison, Wis., covered the entire space with the Groove® 2.0 flooring in the Sumatra shade, provided by Palmer Snyder. Photo courtesy of Groove. For many people, possibly even most, a wedding without dancing is almost as unthinkable as one without an open bar or a multitiered cake. In fact, the desire to […]