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Let’s get personal
December 2nd, 2025
I recently invited Susan Merlo, author of The Digital Distributor, to speak to our peer collaboration community on the subject of personalization and the use of Artificial Intelligence. While she focuses on the digital transformation side of this subject, it got me thinking about how the concept of personalization could touch all aspects of a company. […]
Social media do’s and don’ts
December 2nd, 2025
A social media presence has become ubiquitous for nearly every type of business. And while that constant presence may be beneficial, social media interaction can become stale, routine and consequently less effective. For a company that has been engaged with social media for multiple years, it may be time to take a fresh look at […]
Decoded: Code changes impacting the industry
December 2nd, 2025
This installation of this tent was fairly complex, according to Alexandre Renaud, owner and president of Fiesta Tents. Site specific project engineering was required to obtain permitting. Photo courtesy of Fiesta Tents Ltd. Tent professionals thrive when they pair code knowledge with professional relationships.” This piece of wisdom is from Ethan Pretsch, president of WatchDog […]
A glowing jewel on the green
December 2nd, 2025
Soft, neutral colors were used throughout the event’s design, from the faux sisal flooring to the custom stage backdrop, complementing, rather than competing with the dramatic landscape surrounding the tent. All photos courtesy of Joel Serrato and Hensley Event Resources. Edgewood Tahoe Golf Course in Stateline, Nev., is located on the south shore of Lake […]
Project Showcase: Big D Party Rentals’ tents withstand helicopter downwash
December 2nd, 2025
For the launch of Robison Helicopter’s new R88 model at the Astoria Event Venue in Irving, Texas, Big D Party Rentals installed a clearspan structure able to withstand the downwash of three smaller helicopters’ approach and liftoff. All photos courtesy of Clark Cabus, Clark Cabus Photography. Tent and event companies are used to calculating wind […]
Get to know your AHJ
December 2nd, 2025
Photos courtesy of Envious Media. The Tent Rental Division (TRD) of Advanced Textiles Association (ATA) has been leading a nationwide effort to strengthen communication, understanding and collaboration between the tent industry and the Authority Having Jurisdiction (AHJ) community. From permitting and site planning to final inspections, AHJs and code officials play a vital role in […]
Upcoming industry certification and training
December 2nd, 2025
Photos courtesy of Envious Media. The slower winter months may finally have arrived, but it’s never too early to start planning for next year’s busy season and the Tent Rental Division (TRD) has the education sessions you and your employees need to have a safe and successful season. Tent Expo will take place January 27-29 […]