PEAK Event Services names Nichole Wardle as vice president of sales

PEAK Event Services announced that it has named Nichole Wardle as vice president of sales – core division. Wardle will lead PEAK’s sales and business development efforts.

Wardle joins PEAK with 20 years of sales and marketing expertise in the event and entertainment industry. Prior to joining PEAK, she played an integral role in the development of the Longwood Venues & Destinations brand where she was the head of sales and marketing, overseeing revenue growth, data analysis, and creating structure during new venue acquisitions. Her leadership style focuses strongly on client relationships, team development, creating efficiencies and pushing the industry forward.

“I couldn’t be more excited to join a team that already feels like coming home to family,” said Wardle. “Being a client for the past 14 years I’ve watched the growth of the PEAK Event Services brand intimately. Now couldn’t be a better time in my career to jump right in and analyze things from the other side.”  

Wardle has worked on hundreds of notable events across the east coast including movie productions, political campaigns, celebrity weddings, major city fundraisers, multi-day corporate events and more. She also spent time in Chicago, Ill. and New York City, N.Y. as vice president of private events & catering with the 16 On Center brand opening restaurants, food halls and concert venues. 

“Throughout the years, Nichole and I have worked together on many projects both as colleagues and as supply chain partners,” said Jennifer Gullins, president and CEO of PEAK Event Services. “She’s an out-of-the-box thinker, with bold ideas and a data-driven management style that will help us to continue to reshape this business during the post-pandemic recovery. I’m excited for the opportunity to work with her again.” 

“I am thrilled to be back on the East Coast to have the opportunity to work alongside Jennifer Gullins for a second time in my career,” said Wardle. “She is a long-time industry confidant and overall well-respected leader you want to do big things with. I’m very excited to see what the future holds.”