Hooks named president of the ARA

Dan Hooks, CERP, president and CEO of Party Reflections, Charlotte, N.C., has been installed as the 59^th president of the board of directors for the American Rental Association (ARA), an international trade association serving the equipment and event rental industry.

Hooks will assume a key role on behalf of the association as an officer and lead ARA’s Executive Committee. He brings years of experience with a focus in party and event rental to his position on the board, which consists of four officers and 15 directors.

Hooks has been an active volunteer having most recently completed his term on the board of directors as the ARA Party and Event Shared Interest Group (SIG) chair and on the ARA Executive Committee.