TEXTILES.ORG
Los Angeles-based full-service experience company Choura has announced an expansion of its offerings to include Experiential Concepts & Design—an integrated marketing resource to guide the strategic and creative development of the firm’s direct-to-brand programs.
Headed by the company’s newly named creative director Tatum June, the new division will support clients in three key areas: content, strategy and design. In-house strategists, graphic designers and 3D artists support the department, with additional support coming from Choura’s network of world-class creatives and tech innovators.
“Clients are hungry for fresh ideas and brand-right, big thinking,” June said in a press release. “By prioritizing insight-led creativity, we can deliver on their vision while driving their larger business objectives forward.
Choura’s leadership team will fuel the growth of the division through investments in key hires including recently added director of strategic partnerships Amber Reedy, senior account manager of fabrication Evan White and account lead Jamie Young.
“This shift signals a bigger commitment to our vision—a world without boring events,” said Choura founder and CEO Ryan Choura. “By combining creativity with our build capabilities, we can better deliver on our promise to create experiences with purpose.”
President of Choura Shannon Kelly said, “We see a shift in the market from clients asking for items to them asking for custom. The desire for customization shows an evolution of brands prioritizing direct connections with their target customers. That requires custom thinking and conceptualizing each experience as truly unique.”
With more than 200 team members, Choura operates across four key competencies: Experiential Concepts & Design, Custom Fabrication, Event Production, and Tenting & Structures. Choura executes sporting and entertainment events, activations, festivals and environments for best-in-class brands and organizations.