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CE Rental Inc., headquartered in Raleigh, N.C., announced the recapitalization of Distinctive Event Rentals in Chesapeake, Va., in a press release on Nov. 15.
Serving the Hampton Roads region including Chesapeake, Norfolk, Virginia Beach and Newport News, Distinctive Event Rentals is a premier provider of corporate and social special event rentals. With a dedicated team of veteran event professionals, the company is a trusted partner for the region’s top caterers, event planners, resorts and venues.
“We are enthusiastic about the immediate synergies created between our existing event rental locations in North Carolina, South Carolina, Tennessee, Virginia and the Distinctive Event Rentals team,” said Bob Marshall, CEO at CE Rental. “Distinctive’s established reputation for delivering the highest levels of customer service and quality equipment will expand our reach throughout the Southeast and enhance our ability to positively service our customers.”
Bill Cabell, founder of Distinctive, added that for 23 years, the Distinctive team has proudly been part of the Hampton Roads community and beyond. “During this time, we have seen the entire area grow in both population and caliber of events,” he said. “As we continue to evolve, and now as part of the CE Rental family, Distinctive will continue to expand our product lines and inventory depth. This will now include structure tents, sailcloth tents and enhanced flooring options from Skyline Tent Co., as well as many additional rental offerings from the other CE Rental locations in the Southeast.” Cabell will remain with Distinctive and focus on strategic regional accounts and events.
“This partnership enables CE Rental to continue serving the entire Southeastern U.S. as the leader for one-stop special event services,” said Brent Paris, managing partner at Dubin Clark & Co. Inc., a private equity firm based in Boston, Mass., which acquired CE Rental in 2017. “The increased network density will allow the company to better serve the fast-growing Virginia Beach area with the latest products and services for special events.”
Distinctive Event Rentals has been a long-time supporter of local charity causes and community boards. The company will continue this mission by participating in fundraisers and charitable events throughout the area.