Event Production Archives

Using perfect timing and flawless communication to create successful events

August 1, 2009 | Event Production, Features

Successful tented events require that rental companies, event planners, crews and vendor-partners communicate and work according to a shared timeline. By Holly O’Dell At Made In The Shade Tent Rentals in West Sacramento, Calif., breakdowns in timelines and communication are rare. But when they…

The benefits of branding tents

June 1, 2009 | Event Production, Features

Tented events maximize clients’ branding needs. By Elizabeth Kephart Reisinger Derek Stagner knows branding. As a managing director for Relay Worldwide, an experiential marketing and sponsorship consulting firm headquartered in Chicago, Ill., he and his colleagues create branded environments a…

Wedding planning solutions

June 1, 2009 | Event Production, Features, Tent Décor

Help couples make budget-friendly choices while keeping your business profitable. By Meleah Maynard It’s probably true that money won’t buy happiness, but it can definitely buy a very happy and memorable day. Perhaps this is why, even in this economy, brides and grooms and their families…

Mood lighting

June 1, 2009 | Event Production, Features, On the Job, Tent Décor

Tent rental companies take on the latest lighting technology, techniques and trends to create events that shine. By Holly O’Dell A well-designed tented lighting scheme can add elegance to a wedding, bring a party’s theme to life or enliven a corporate function. Tent rental companies are …

Tents 101 for event planners

June 1, 2009 | Event Production, Features

Intimidated by tented events? Don’t be—just get the information you need. By Abbie Yarger Tented events can seem daunting to inexperienced event planners. Tents allow planners to create a completely unique space—but some basic knowledge about tents is necessary to make the most of …

Designing good event flow

April 1, 2009 | Event Production, Features

Designing good event flow requires a thorough understanding of the client’s needs and clear communication among vendors. By Maura Keller If there is one issue that brings all of the elements of a tented event together—safety, aesthetics, efficiency—it’s event flow. Design an …

The art of up-sell

April 1, 2009 | Event Production, Features, Management, Tent Décor

When salespeople act as partners rather than pushers, tent renters enjoy the profits. By Susan Hegarty Do you want to supersize it? Need batteries today for your purchase? Apply for a credit card and save 10 percent? The up-sell is nearly unavoidable for consumers. Even when making online purchases,…

Top to turf: Lighting and flooring options

December 1, 2008 | Event Production, Features, On the Job, Tent Décor

Today’s lighting and flooring options have a universal appeal for tent customers. By Maura Keller It’s not surprising that lighting and flooring have become key tools in tent design. For decades, interior lighting and flooring in tents were simply considered utilitarian amenities, as wer…

Great events on a budget

October 1, 2008 | Event Production, Features

To help clients with limited budgets, tent professionals need the imagination of an artist, the tact of a diplomat and the aptitude of an accountant. By Jill C. Lafferty You can’t always get what you want — but try telling that to clients who want everything for nothing. For clients on l…

Distinctive tents