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Tenting in urban environments
October 1st, 2019
Event tent installations in big cities are spectacular—and complex. by Paul Johnson Frank Sinatra sang about New York City, “If I can make it there, I’m gonna make it anywhere.” Tent installers who have worked in the Big Apple might sing, “If I can tent there, I can tent anywhere.” Installing commercial tents on pavement […]
Lessons from a recession
August 1st, 2017
The Great Recession of December 2007 to July 2009 propelled corporations to slash spending. Not surprisingly, company-sponsored events were among the first expenditures to go. And the shadow of the major economic decline from nearly a decade ago still lingers today in the corporate event market. “It was bad PR to be spending on lavish […]