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Getting to know the next generation
August 1st, 2024
Employers face many challenges stemming from the diverse needs and expectations of their workforce’s four distinct generations. Rising health care costs, living expenses, and evolving needs mandate reevaluating traditional employee benefits offerings. By catering to each generation’s specific needs and preferences, employers can foster a culture of support and engagement that transcends age barriers and […]
The TRD NextGen Program
April 1st, 2023
The TRD NextGen program aims to play a vital role in supporting the education and training of the industry’s next generation of leaders. The 2023 Tent Conference saw the launch of the division’s first NextGen event. “NextGen” is short for “Next Generation,” defined by ATA’s Tent Rental Division (TRD) as anyone who meets at least […]