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Life in the slow lane
June 1st, 2018
Amid controversies, quitting social media may sound nice, but is it realistic? Sometimes I feel like I’m driving my 2008 Subaru Forester in the slow vehicle lane and the rest of the world is zooming by me in a sports car. This is especially true when managing the deadlines and required lead-time of a bimonthly […]
Facebook’s changing algorithm and your business
June 1st, 2018
How Facebook’s algorithm changes can affect tent and event renters’ social media marketing strategies—and what to do about it. The power of Facebook® is undeniable—and while its data privacy issues dominate the news at the moment, the algorithm update that launched earlier this year is still a hot topic for social media marketers and page […]
Content creation and sharing
August 1st, 2017
Build trust by educating current and potential customers. As a tent and event professional, you are responsible for knowing the ins and outs of tent rental and installation, and your customers rely on your expertise and guidance in helping them make the best decisions for their event. But today’s consumers are looking to become educated […]
Tent renters and event planners contend with photo-collection sites
June 1st, 2017
His company’s hometown may be North Carolina’s largest city, site of NASCAR’s Hall of Fame and Bank of America’s headquarters location, but Dan Hooks isn’t too proud to chuckle that “Charlotte is not exactly the hotbed for fashion or cutting-edge style. “It used to take six months to a year for a trend to get […]