SEO tips for tent and event rental companies

October 1, 2020

How to increase the quality and quantity of your company’s website traffic. By Carmen Bodziak Search engine optimization, or SEO, is one of the best—and most overlooked—marketing strategies for tent and event rental professionals. Industry experts love SEO because of its high return on investment (ROI) and ability to consistently and quickly bring in more …

Inspired temporary community store

When the CUB Foods supermarket on East Lake Street in Minneapolis, Minn., was badly damaged in late May during rioting following the death of George Floyd, neighborhood residents lost a convenient source for fresh groceries. As soon as CUB was able to safely assess the situation, a plan was created, and within two weeks, a …

Pneuhaus creates an inflatable forest

The Canopy, an inflatable installation that debuted in 2019 at the Light City festival in Baltimore, Md., is designed to bring people together for a greater good. At first glance, it is a forest of tree-like sculptures that are white in the daylight and aglow with neon colors at night. That’s where people come in. …

Conduct thorough and proper site evaluations to avoid the unexpected

by Pamela Mills-Senn There’s a time and a place for surprises—a tent install isn’t one of them. Encounter the unexpected on one of these projects and you risk losing time, money and potentially a customer, not to mention incurring on-the-job injuries. Site evaluations offer the best protection against such unhappy outcomes. Although the unanticipated can …

Mad dash scramble: Mutton Rentals installs tenting and trimmings for a high-end backyard wedding

COVID-19 cancellations result in only four weeks for Mutton Rentals to plan and install tenting and trimmings for a high-end backyard wedding. By Sigrid Tornquist It’s a story heard more than once over the last several months. A couple has been planning their wedding for more than a year, but as the date approaches, the …

Workplace safety: follow these face mask recommendations from OSHA and the CDC

To reduce the spread of COVID-19, the Centers for Disease Control and Prevention (CDC) recommends that people wear masks in public settings, especially when social distancing measures are difficult to maintain. While a mask might not protect the wearer, it may keep the wearer from spreading the virus to others. In response to the ongoing …

Classic Tents & Events relies on creativity and collaboration in good times and bad

By Cathy Broberg Steven Eisenstein, president of Classic Tents & Events, has always valued out-of-the-box thinking, creativity and a willingness to learn. These characteristics have allowed him to step into a new industry mid-career, discover ways to grow and diversify his company, and now pivot into new markets and glimpse the silver lining amid a …

Event decor: pandemic style

As celebrations and gatherings are forced to take a back seat during COVID-19, event rental companies find revenue through new opportunities.  by Jeff Moravec By mid-summer in most years, the tented event industry has a pretty good grasp on what design trends have taken hold for event furniture—some anticipated, some out of the blue.  But …

Double the fun: US Event Structures installs a double-decker tent at a popular festival

In March of 2020, before the COVID-19 pandemic forced numerous event cancellations and postponements across the country, US Event Structures, a tent rental company based in Frederick, Md., was hired to provide a two-story structure for a media and marketing firm.  The client desired a space within a larger festival setting—the Charleston Wine + Food …

InTents’ Premier Product Showcase Part 1

It’s all about customization, fast installation, easy handling and style—the qualities that tent and event rental companies demand. For the annual InTents Premier Product Showcase, we asked our contributors to send us information about their latest products and services that help save tent rental companies time and labor, perform safer installations and turn a profit. …