An entrepreneurial mindset

December 1, 2020  |  Profile

For Elite Events and Rentals, downtime during the pandemic creates an opportunity for business planning.  by Cathy Broberg In normal times, Brandon Ahlgren, founder and owner of Elite Events and Rentals LLC, would be keeping a hectic pace. “You take every job you can—go, go, go; get it, get…
Sales fundamentals during a crisis

December 1, 2020  |  Management

Tips for selling products and services during COVID-19. by Madeleine MacRae Determining the best way to sell and, even more so, how to effectively and appropriately market your products and services at a time of such widespread uncertainty and deep market disruption can be a daunting task. As a lead…
Inspired! Outdoor gym

December 1, 2020  |  Inspired!

Since the COVID-19 pandemic began, much of California—most notably Los Angeles County—has not been able to break out of the “Tier One” phase of reopening as set forth by the state. Over the past several months, 24/7 Events, a party supply and rental shop based in Castaic Junction, Calif., ha…
Reimagining event space design

December 1, 2020  |  Business, Tips and Techniques

Guidelines and trends to follow for events and meetingsin a post-pandemic world.  by Kevin Dana Over the past few months event professionals have pivoted quickly to support the new landscape of our industry. From virtual trade shows to micro-weddings, we’ve seen a major shift in how we approa…
SoCal Tents & Events provides tenting for the U.S. vice presidential debate

December 1, 2020  |  Installation Spotlight

SoCal Tents & Events LLC, South El Monte, Calif., is no stranger to large-scale productions and big-name events. Established in 2007, the company was acquired by PRO EM National Event Services in 2017 and does business as URS (Universal Resource Supply) nationally. Along with its California clie…
Baytex wins OFPANZ award

December 1, 2020  |  News

For its 2020 Awards for Excellence competition, the Outdoor Fabric Products Association of New Zealand (OFPANZ) announced Mount Maunganui, New Zealand-based Baytex as winner in the category of tents, marquees and inflated structures.  Baytex’s entry, the Hampton pole tent, is a new product for th…
Adios 2020

December 1, 2020  |  Editorial

The December 2020–January 2021 issue of InTents covers a lot of industry ground. While the COVID-19 pandemic continues to spread, this issue is packed with insight on how tent and event rental companies are responding. Our feature, “Tenting for the Pandemic,” (page 24) reveals an in-depth look…
Tent CARES Day honors pandemic workers

December 1, 2020  |  News

Tent manufacturers and rental businesses around the U.S. celebrated the frontline workers of the COVID-19 pandemic on Aug. 29 with barbeques, food truck fare and lots of sweet treats. Independent Tent CARES Day events were hosted by members of the IFAI’s Tent Rental Division (TRD) and other indust…
Winter challenges: heating and air filtration

December 1, 2020  |  Business

How to keep tents, buildings, warehouses and other structures warm and dry during the COVID-19 pandemic. by Daryl Benz Heating tents and other temporary structures is always a challenge whenever the weather gets colder. But factor in the pressures of combatting COVID-19 and you have a potentially co…
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Tenting for the pandemic

December 1, 2020  |  Feature

During the COVID-19 pandemic, the tent industry finds new ways to survive. by Jeff Moravec There are all manner of seasonal ebbs and flows in the tent rental industry, but perhaps none as anticipated as the annual ramp-up to spring, summer and fall events. Staff is hired, inventory is refreshed and …