Design spotlight: Beachside winter wonderland

April 1, 2023  |  Design Spotlight, Projects

Staging an outdoor event in January can present a number of challenges, from blizzards to ice storms. But at this reception, held at the Waldorf Astoria Monarch Beach Resort & Club in Dana Point, Calif., the only white to be seen was on the inside of the tent. From chairs and linens to drapes an…
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Now you see it, now you don’t

April 1, 2023  |  Features

The blank slate that is a tent offers event planners plenty of opportunities to create unforgettable environments and experiences for their wedding clients. But at the same time, these structures pose certain challenges. For one thing, depending on the tent, the equipment involved and the client’s…
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Fine furnishings

April 1, 2023  |  Features

While the pandemic changed virtually everything about weddings for a period, the question now is this: What’s gone back to the way it was, and what has remained as the “new norm”?
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Tablescape trends

April 1, 2023  |  Features

For decades, standard white tablecloths and their crisp white napkin counterparts were the classic choice for wedding events of all sizes—and rightfully so, as these timeless table accoutrements often provided the background for both simple and lavish affairs. And while white linens are still a ma…
2023 Tent Conference takes next generation to the next level

April 1, 2023  |  News

On January 11–13, 120 members of the event and tent rental industry gathered in Savannah, Ga., to network, learn from industry experts and, of course, engage in a few friendly competitions for this year’s bragging rights. 
The TRD NextGen Program

April 1, 2023  |  News

The 2023 Tent Conference saw the launch of the division’s first NextGen event. “NextGen” is short for “Next Generation,” defined by ATA’s Tent Rental Division (TRD) as anyone who meets at least one of the following criteria:
Project Showcase: Formula One Grand Prix

April 1, 2023  |  Installation Spotlight, Projects

Each year since 1978, the Formula One Grand Prix of Canada has taken place at the Parc Jean-Drapeau, a public park in the heart of Montreal, Que.—and for more than 40 of those years Montreal-based Fiesta Tents Ltd. has provided its tenting and flooring. The international event that takes place on …
Company profile: Ontario’s Regal Tents

April 1, 2023  |  Company Profile

Canadian sales executive Michelle McCulloch knew from age 12 she wanted to become involved in the tent rental industry.
Tips to improve engagement at sales meetings

April 1, 2023  |  Business, Tips and Techniques

At some point, as sales organizations, we need talk about how all this selling is going. In a recent group discussion with some sales managers, we had a healthy discussion about engagement and how to make these gatherings more productive. Salespeople, by their very nature, tend to be independent fre…
Leadership and management

April 1, 2023  |  Business, Management

Leadership and management are closely related; however, despite often being spoken of in the same breath, they are certainly not synonymous. If we use those terms interchangeably, we tend to behave as if these roles are interchangeable and equivalent. Doing so means we miss critical components of ex…