State of the industry report

August 1, 2024  |  News

Each year, Advanced Textiles Association (ATA) surveys the readers of all its publications, members and nonmembers both, to take the pulse of the current state of our industry. The survey asks questions on business sizes, revenue projections and recent sales context, top concerns, future plans, and …
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Chasing the “perfect event”

August 1, 2024  |  News

I vividly recall a meeting for a six-figure event with a client who, at the end of my sales pitch, asked me, “You are going to guarantee my event is perfect, right?” My candid response was, “No.” The astonished look I received in return was unforgettable.
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Customizing for Coca-Cola

August 1, 2024  |  Showcase

What do you get when you combine the rich heritage and innovative spirit of Coca-Cola with the 25 years of experience and creativity embodied by Houston-based Elias Events? An over-the-top customized event that creates wonder and delight.
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Damage control

August 1, 2024  |  Features

Ideally, once a tented event is over, the structure removed and the site cleared, few traces would remain to indicate that something had taken place at that location. Surfaces would be left unharmed, with the grounds swiftly returned to their original state or at least a very close approximation. An…
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Safety first

August 1, 2024  |  Features

Years ago, little attention was paid to jobsite safety within the tent rental industry. Rather than being given hard hats, safety vests, steel-toed shoes and safety straps, new hires would be handed a company-branded T-shirt and told to watch from the sidelines as tents were installed or removed, ty…
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Showrooms: not just for show

August 1, 2024  |  Features

Beauty, they say, is in the eye of the beholder, and never is that more true than when hosting an event. Whether it’s throwing a lavish wedding, a small intimate gathering or a gala dinner, those seeking to create that perfect event want to get a very clear sense of the space they’re attempting …
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Dealing with difficult customers

August 1, 2024  |  Business, Tips and Techniques

Every business at some point is forced to deal with difficult customers. Perhaps they are unhappy with the level of service, the product or a member of your team. Or maybe their expectations are just unrealistic. Understanding how to navigate challenging interactions, however, can turn a negative si…
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Getting to know the next generation

August 1, 2024  |  Business, Management

Employers face many challenges stemming from the diverse needs and expectations of their workforce’s four distinct generations. Rising health care costs, living expenses, and evolving needs mandate reevaluating traditional employee benefits offerings.
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